Tuesday, January 21, 2020
The Seduction of Argument and the Danger of Parody in T.S. Eliot's Four Quartets Though its more lyrical passages present detailed and evocative imagery, substantial portions of T.S. Eliot's Four Quartets afford no such easy approach. Since the initial appearance of "Burnt Norton" it has been a critical commonplace to regard these portions of the text as at once its most conceptually profound and its most formally prosaic. Of course, the Quartets offer enough cues toward this critical attitude that it may fairly be said to reside within the poem at least as much as it is imposed from without. As the text of the poem itself apparently gives license to the view that its "poetry does not matter," the preponderance of critical attention to the Quartets' non-lyrical passages has been devoted to philosophical and theological paraphrase of its argument, to explicating the system of belief or thought behind the words. Meanwhile, relatively little attention has been paid to the working of the poetry itself, to the construction of the presumed meaning, in these "discursive " or "conceptual" passages. Seduced by the desire for a systematic argument, criticism has overestimated these passages' straightforwardness and largely neglected their ambiguity and indeterminacy. The seductive voice of argument Ã¢â¬â which is already a voice within the poem Ã¢â¬â invites conceptual scrutiny but repels formal analysis; it displaces the concerns of "poetry" in order to work its poetry undetected. I will be reading critically several critical discussions, but always in the belief that the criticism's concerns are not projected onto the poem from without, but express the critical voices within the poem. The seduction of reading the Four Quartets as a systema... ...loise Knapp. T.S. Eliot's Negative Way. Cambridge, Mass.: Harvard University Press, 1982. Kenner, Hugh. The Invisible Poet: T.S. Eliot. London: Methuen & Co., 1965. Orwell, George. "T.S. Eliot." In T.S. Eliot: Four Quartets: A Casebook. Ed. Bernard Bergonzi. London: Macmillan, 1969. Reed, Henry. "Chard Whitlow." In Collected Poems, p. 15. New York: Oxford University Press, 1991. Shapiro, Karl. "Poetic Bankruptcy." In T.S. Eliot: Four Quartets: A Casebook. Ed. Bernard Bergonzi. London: Macmillan, 1969. Thompson, Eric. T.S. Eliot: The Metaphysical Perspective. Carbondale, Ill.: Southern Illinois University Press, 1963. Times Literary Supplement. "Mr T.S. Eliot's Confession." In T.S. Eliot: Four Quartets: A Casebook. Ed. Bernard Bergonzi. London: Macmillan, 1969. Traversi, Derek. T.S. Eliot: The Longer Poems. London: The Bodley Head, 1976.
Sunday, January 12, 2020
Stereotypes of a group of people can affect the way society views them, and change societyÃ¢â¬â¢s expectations of them. And with enough exposure to a certain type of stereotype, society may come to view the stereotypes more of the reality, rather than it being a Ã¢â¬Å"chosen representation,Ã¢â¬ which can cause a misunderstanding between people. The publicÃ¢â¬â¢s perception of todayÃ¢â¬â¢s teenagers, stereotypes them in such a way that portrays teenagers as Ã¢â¬Å"bad. Ã¢â¬ Teenagers are believed to be obnoxious and ignorant (moody, insecure, argumentative, impulsive, etc. because of how society sees the majority of teenagers. People believe that teens are rebellious, immature, and trouble for their parents. People tend to think teens are violent, reckless, and lazy. Many people do believe that strict eye should be kept around teenagers, especially those who tend to create problems or those who misbehaves. However we all do realize and know that not all teenagers are like that. Some may fall into the mentioned criteria, while others do not. I do understand, there are teenagers whose overall, general idea during their adolescence, is to have fun and Ã¢â¬Å"exploreÃ¢â¬ during their younger years (like how many people say to enjoy your teenage years), but there are also teenagers who focus on more serious aspects of life. We cannot classify teenagers as adults when in reality, there are some who act like children, but at the same time, we cannot and or shouldnÃ¢â¬â¢t classify them as children either for the few of those who do act like adults. In my opinion, society bases their stereotypes on the teens they come into contact with as well as the ones that stand out from the rest. These portrayals trigger the Ã¢â¬Å"involuntary responseÃ¢â¬ that all teenagers must be that wayÃ¢â¬âa false assumption of both parents and teenagers. The negative stereotypes not only affect how adults see teenagers, but they also influence how teenagers see themselves. Knowing the feeling that the majority of the world doesnÃ¢â¬â¢t respect or understand teenagers does little when trying to encourage a positive sense of self-worth in themself. Believing in a stereotype has its disadvantages. I believe that it is in partly because of the misinterpretation and hugely overstated way teenagers are depicted through he media (in movies, television, etc. ) First of all, nobody likes being judged because of a stereotype. Nobody wants to be known as someone their not. Adults insist on stereotyping teenagers because they often act in stereotypical ways. For example, making generalizations that adults think they are no good and will do bad things just because they don't agree with them on a particular issue. Teenagers want their voice heard and with these stereotypes, however nobodyÃ¢â¬â¢ willing to listen to their perspective or side of the story. So teenagers appear to be rebellious, when they get stubborn in attempting to get their point of view across. These stereotypes about teenagers are so common that, now teens do re-question about themself, in general, if they are bad. A personal experience that I had with how people viewed me in comparison with other teenagers on school campus, was just recently when I was a new student to Mclane High School. Coming from Clovis Unified, and knowing what I hear about McLane, I already knew that McLane wasnÃ¢â¬â¢t the best school or was in the best neighborhood as well. I would often hear stories about how students would ditch their classes and not even come to school, probably like come to school every other school days. And sadly, some not even able to graduate with their high school diploma. My first day on the McLane campus, I was especially shocked when I met up with a counselor and was ask if I was Ã¢â¬Å"planning to drop out of school, or attend college. Ã¢â¬ Obviously, I wanted to go to college, but knowing about how some of the students in McLane arenÃ¢â¬â¢t eligible to go to college, I took that more of a concerned question rather than a put-down comment. ItÃ¢â¬â¢s true that teenage is characterized by having mood swings and or abrupt behavior due to Ã¢â¬Å"hormonalÃ¢â¬ changes, but yet it is the same for every teen in the world. Teenagers are more intelligent and skilled than what society Ã¢â¬Å"assumesÃ¢â¬ they are. During our adolescence, it is simply more of a phase transition into adulthood, where there are various reasons why we do and act the way we do, to be able to understand us, society should let teenagers themselves explain the stories behind the stories that people assume about them, and let people listen. Stereotyping teenagers (and or for any other group of people) doesnÃ¢â¬â¢t seem unjust, but yet it happens in society. Groups are misunderstood because people arenÃ¢â¬â¢t willing to listen to what one another has to say about their view, which causes confusion or we just start to assume based on what we know only (which is only one side of the full story).
Saturday, January 4, 2020
Being an 9 year girl in the year of 1930 and being said that your father is a Ã¢â¬Å"Nigger loverÃ¢â¬ How would that make you feel? In Harper LeeÃ¢â¬â¢s Novel,To Kill a Mockingbird, Two young children from Maycomb county in the late 1930Ã¢â¬â¢s experience trail which in involves their father defending an African American in an injustice court.Throughout theses events the children interact with society.Society shows these universal themes.Harper LeeÃ¢â¬â¢s Novel explores the 3 most important themes to kill a MockingBird: Evils of racism, females roles and growing up-pain or pleasures. The evils of racism have affected the children. This problem of racism was a huge deal back then.During court Dill is overwhelmed with many emotions, as starts to realize the full extent of racism in Maycomb. Scout responds in this particular way.Ã¢â¬ Well Dill, after all he s just a negroÃ¢â¬ (Lee 266.)Scout is 9 years old within this age juveniles are easily influenced and look up to thei r elders. Scout wasn t raised the same way as Dill sheÃ¢â¬â¢s been hearing all theses racist things and is being surrounded by many racist people all her life. Not only has Scout been followed by the topic of racism with Dill it remains to follow her to school.Affecting her social life.Ã¢â¬ Cecil Jacobs made me forget.He had announced in the schoolyard the day before that ScoutÃ¢â¬ s daddy defended niggers. I denied it ,but told Jem.Ã¢â¬ (Lee 99.)The case that her father is taken seems to give a negative feeling .As for her father is defending a blackShow MoreRelatedKill A Mockingbird By Harper Lee1049 Words Ã |Ã 5 PagesTo Kill a Mockingbird: How a Story could be based on True Events in Everyday LifeDaisy GaskinsCoastal Pines Technical CollegeÃ¢â¬Æ'Harper Lee was born in Monroeville, Alabama. Her father was a former newspaper editor and proprietor, who had served as a state senator and practiced as a lawyer in Monroeville. Also Finch was known as the maiden name of Lee Ã¢â¬â¢s mother. With that being said Harper Lee became a writer like her father, but she became a American writer, famous for her race relations novel Ã¢â¬Å"ToRead MoreTo Kill a Mockingbird by Harper Lee1000 Words Ã |Ã 4 Pagesworld-wide recognition to the many faces of prejudice is an accomplishment of its own. Author Harper Lee has had the honor to accomplish just that through her novel, To Kill a Mockingbird, a moving and inspirational story about a young girl learning the difference between the good and the bad of the world. In the small town of Monroeville, Alabama, Nelle Harper Lee was born on April 28, 1926. Growing up, Harper Lee had three siblings: two sisters and an older brother. She and her siblings grew up modestlyRead MoreKill A Mockingbird By Harper Lee1290 Words Ã |Ã 6 PagesHarper Lee published To Kill a Mockingbird during a rough period in American history, also known as the Civil Rights Movement. This plot dives into the social issues faced by African-Am ericans in the south, like Tom Robinson. Lee felt that the unfair treatment towards blacks were persistent, not coming to an end any time in the foreseeable future. This dark movement drove her to publish this novel hopeful that it would encourage the society to realize that the harsh racism must stop. Lee effectivelyRead MoreKill A Mockingbird By Harper Lee873 Words Ã |Ã 4 PagesIn the book, To Kill a Mockingbird, Harper Lee illustrates that Ã¢â¬Å"itÃ¢â¬â¢s a sin to kill a mockingbirdÃ¢â¬ throughout the novel by writing innocent characters that have been harmed by evil. Tom RobinsonÃ¢â¬â¢s persecution is a symbol for the death of a mockingbird. The hunters shooting the bird would in this case be the Maycomb County folk. Lee sets the time in the story in the early 1950s, when the Great Depression was going on and there was poverty everywhere. The mindset of people back then was that blackRead MoreKill A Mockingbird By Harper Lee963 Words Ã |Ã 4 Pagesgrowing up, when o lder characters give advice to children or siblings.Growing up is used frequently in the novel To Kill a Mockingbird by Harper Lee. Harper Lee uses the theme growing up in To Kill a Mockingbird to change characters opinion, develop characters through their world, and utilizes prejudice to reveal growing up. One major cause growing up is used in To Kill a Mockingbird is to represent a change of opinion. One part growing up was shown in is through the trial in part two of the novelRead MoreKill A Mockingbird By Harper Lee1052 Words Ã |Ã 5 PagesTo Kill a Mockingbird by Harper Lee takes place in Maycomb County, Alabama in the late 30s early 40s , after the great depression when poverty and unemployment were widespread throughout the United States. Why is the preconception of racism, discrimination, and antagonism so highly related to some of the characters in this book? People often have a preconceived idea or are biased about oneÃ¢â¬â¢s decision to live, dress, or talk. Throughout To Kill a Mockingbird, Harper Lee examines the preconceptionRead MoreHarper Lee and to Kill a Mockingbird931 Words Ã |Ã 4 PagesHarper Lee and her Works Harper Lee knew first hand about the life in the south in the 1930s. She was born in Monroeville, Alabama in 1926 (Castleman 2). Harper Lee was described by one of her friends as Queen of the Tomboys (Castleman 3). Scout Finch, the main character of Lees Novel, To Kill a Mockinbird, was also a tomboy. Many aspects of To Kill a Mockingbird are autobiographical (Castleman 3). Harper Lees parents were Amasa Coleman Lee and Frances Finch Lee. She was the youngestRead MoreKill A Mockingbird By Harper Lee1695 Words Ã |Ã 7 PagesIn To Kill a Mockingbird Harper Lee presents as a Ã¢â¬Ëtired old townÃ¢â¬â¢ where the inhabitants have Ã¢â¬Ënowhere to goÃ¢â¬â¢ it is set in the 1930s when prejudices and racism were at a peak. Lee uses Maycomb town to highlight prejudices, racism, poverty and social inequality. In chapter 2 Lee presents the town of Maycomb to be poverty stricken, emphasised through the characterisation of Walter Cunningham. When it is discovered he has no lunch on the first day of school, Scout tries to explain the situation to MissRead MoreKill A Mockingbird By Harper Lee1876 Words Ã |Ã 8 PagesThough Harper Lee only published two novels, her accomplishments are abundant. Throughout her career Lee claimed: the Presidential Medal of Freedom, Pulitzer Prize for Fiction, Goodreads Choice Awards Best Fiction, and Quill Award for Audio Book. Lee was also inducted into the American Academy of Arts and Letters. This honor society is a huge accomplishment and is considered the highest recognition for artistic talent and accomplishment in the United States. Along with these accomplishments, herRead MoreKill A Mockingbird, By Harper Lee1197 Words Ã |Ã 5 Pagessuch as crops, houses, and land, and money was awfully limited. These conflicts construct Harper LeeÃ¢â¬â¢s novel, To Kill a Mocking Bird. In To Kill a Mocking Bird, Lee establishes the concurrence of good and evil, meaning whether people are naturally good or naturally evil. Lee uses symbolism, characterization, and plot to portray the instinctive of good and evil. To Kill a Mocking Bird, a novel by Harper Lee takes place during the 1930s in the Southern United States. The protagonist, Scout Finch,
Friday, December 27, 2019
Depression There are many misconceptions about depression. Pathological depression is not the dispirited or down mood, which we all experience from time to time, and which causes us to say, Im depressed, but it is a debilitating illness that affects one in five people of all ages from children to adults. It is not just a passing mood swing. Depression can affect not only a persons mood but also his or her ability to function normally. Treatment is available yet quite a number do not seek it. Depression is the most common psychiatric disease in society nowadays. Over eighteen million Americans over the age of eighteen suffer from it. Depression is thought to occur from a chemical imbalance in the brain. MedicinesÃ¢â¬ ¦show more contentÃ¢â¬ ¦Wrist cutting and overdosing are the commonest means of suicide for women, while men have a higher rate of shooting and hanging. . The number of depressed teenagers that attempt suicide yet do not succeed is much higher. These attempts at suicide should be seen as a cry of help. Symptoms of depression are varied from person to person, but there are some common ones, such as difficulty in concentration or decision making, pessimism, lessened sexual activity, social withdrawal, temper outbursts, constant tiredness, over sleeping or insomnia. In teenagers these symptoms are common; but other signs such as a drop in school grades, loss of appetite or over eating, sleep disturbance ( e.g. staying awake all-night and sleeping during the day) can also be prevalent. It is common for young people to contemplate how their life affects their family and friends and what would happen if they died. In most cases thankfully, this theorizing is not carried on to a testing stage, however the suicide rate in teenagers is still growing quite rapidly. Usually, a significant crisis occurs in the teenagers life around the time just before the suicide that may affect them greatly, though other people may not think it a great problem. This can range from girlfriend/boyfriend problems to family conflict to other things. Depression is rife at this stage and if not treated, then is very dangerous. Some of the worst things, to say to aShow MoreRelatedDepression : Depression And Depression927 Words Ã |Ã 4 Pagesthe word Depression. Now that I am older I know not to use that term so loosely because depression is a disorder that is very serious. According to the Mayo Clinic Depression, also known as major depressive disorder is a mood disorder that causes a feeling of sadness and a loss of interest. Depression can cause physical problems because it affects how you think along with how you act. For example, you may not want to do activities that you normally would, due to this disorder. Depression does notRead MoreMy Depression And Depression : Causes Of Depression1080 Words Ã |Ã 5 Pages Days in Depression When my classmates glance at me walking up the stairs next to them, I know their first impression is not the truth; at least not the whole truth. They may think, Ã¢â¬Å"sheÃ¢â¬â¢s lucky she can get up early enough to go grab that venti coffee she hasÃ¢â¬ or Ã¢â¬Å"she must have 8ams considering the pajamas she is still wearing,Ã¢â¬ but I would bet they never think Ã¢â¬Å"that girl looks like she suffers from severe depression.Ã¢â¬ My name is Amanda Rieper. I am 19 years old, and I do, in fact, suffer fromRead MoreDepression And Sadness Of Depression1423 Words Ã |Ã 6 PagesTaylor Neighbors Winters English 1301.91 11 November 2015 Depression and Sadness Imagine you are in the middle of a monumental ocean surrounded by heavy, crashing waves. (TS) The sky is black, and the water is cold. Suddenly, the current pulls you under and you forget how to swim. You are desperately gasping for air, fighting the current, but you continue to sink uncontrollably. You scream and with every ounce of the little breath left in your lungs, but nobody hears you; nobody saves you. Your bodyRead MoreDepression And Its Effects On Depression1490 Words Ã |Ã 6 PagesIn popular culture depression has become a thing that is seemingly almost sought after. A lot of youth use depression to have an edge or some kind of thing that makes them different. I feel like this ideology invalidates people with real mental illness and diagnosed depression. I say this but have also fallen victim to this aesthetic or aura that a lot of people portray. Although hard to define, depression can basically be summed up to be the lack of hope or courage pertaining to your life. It causesRead MoreDepression And Depression In Wurtzel931 Words Ã |Ã 4 Pagesher life while dealing with depression and its symptoms. Having depression at a young age had affected her whole life and has made it difficult to act normal. Wurtzel expresses her sadness and copes in destructive ways such as cutting and doing drugs. The book goes on a journey of her life and the issues she goes through, meeting people, and dealing with additional problems. The novelÃ¢â¬â¢s main conflict is battling with depression and the urges of dealing with depression. I believe young readers wouldRead MoreDepression And Its Effects On Adolescent Depression1290 Words Ã |Ã 6 PagesDepression is an issue facing a large amount of people today. It has becoming increasingly known that a lot of depression begins to start in the adolescent years for many individuals. The social work profession is critical in helping this adolescent depression not lead to further depression in adulthood. To understand adolescent depression and what is needed to help people suffering from it, we need to further understand the prevalence of adolescent depression, the effects it has on teens sociallyRead MoreDepression1008 Words Ã |Ã 5 PagesDepression Teresa Collick HCA/250 April 24, 2016 Depression has always been a major health issue going back for many years. Initially being called Ã¢â¬Å"melancholiaÃ¢â¬ it appeared in the texts of the Mesopotamians in the second millennium. It was then thought of a demonic presence that required a priest to be in attendance. The understanding was that depression wasnÃ¢â¬â¢t considered a physical issue but a spiritual or mental illness. The BabylonianRead MoreThe Effects Of Depression And Its Effects On Depression1642 Words Ã |Ã 7 Pages Depression, 2 Every single day, across the entire world, people are diagnosed with clinical depression. I think a lot of people tend to see depression as a excuse/reasoning for something they ve done. In reality, there have been many discussions done and research studies completed on depression to see whether or not it is genetically passed down or learned through experiences/influences. I think it is safe to say that both genetic and environmental factors play a role in depression. InRead MoreA Brief Note On Depression And The Depression2842 Words Ã |Ã 12 Pages Robyn Lawhorn July 11, 2015 Psychology 100 Mrs. Fischer Hours Worked: 22 Major depression, also known as unipolar depression, is one of the most common mental illnesses. Over nine million adults each year suffer from depression. Many people donÃ¢â¬â¢t understand what depression really is, including myself until I did a lot of research over this subject. Major depression is more than a temporary state of being sad. It is a persistent state that can significantly impair an individualÃ¢â¬â¢s thoughtsRead MoreDepression Essay : The Causes And Effects Of Youth Depression1566 Words Ã |Ã 7 PagesCauses and Effects of Youth Depression Most individuals spend a short downcasted period in their lives, but some individuals experience an extended period of dejection. This may be the cause of depression. Depression is a mental disorder that feeds on the negative self-evaluation of an individual. Eventually the individual is blinded of any positivity in their life by the overwhelming pessimistic views of a situation, continuing the cycle. Awareness of adult depression is substantial, but unprogressive
Thursday, December 19, 2019
Introduction A broad body of literature in the management field is cantered around the idea of people as assets and emphasizes the importance of Human Resource Management (HRM) to improve firmÃ¢â¬â¢s performance and underpin its strategy. While there is evidence that HRM practices can improve organizational performance, a key issue is understanding if such improvement qualifies as competitive advantage or merely achieves competitive parity. Several authors agree that people are sustainable source of competitive advantage [Pfeffer, 1995]. This statement triggers several questions: do people generate competitive advantage by delivering superior performance, because they have managerial talent to conceive and implement winning strategies, orÃ¢â¬ ¦show more contentÃ¢â¬ ¦Agency theory has been used to explain this relationship. Scientific Management practitioners were concerned with maximizing capacity utilization, and hence efficiency, of production processes securing workforce compliance via strict monitoring and incentives. Williamson  analysed efficiency properties of hierarchies that promoted productive behaviours (above perfunctory compliance) in boundedly-rational and opportunist employees. Shareholders of public corporations often struggle to exert control over managers towards profitable use of corporate assets. Therefore, people within firms, both employees and managers, have often been considered as Ã¢â¬Å "problematic agentsÃ¢â¬ . In contrast, subsequent development of management theory emphasized the value of people as resources for the firm. Pfeffer  and other authors suggested that specific HRM practices (e.g.: employment security, selective recruiting, training, incentive pay, etcÃ¢â¬ ¦) are capable of improving firmÃ¢â¬â¢s performance by influencing employeesÃ¢â¬â¢ behaviours and effectiveness. The so-called high-performance work practices have been associated to effectiveness measures of the organization (profitability, productivity, profit, stock price, etcÃ¢â¬ ¦) in several studies
Wednesday, December 11, 2019
Question: Describe about the Case Study of Pegasus Airlines and TESCO? Answer: Examples of need, wants and demands according to Pegasus Customers Needs: What the Pegasus customer wants more service in terms of social network relationship. In the social networking sites, they provide various gaming options which give their customers additional facilities like free tickets and discounts. What customers want is the better quality of service and nor facilities to be provided. Wants: The want of the customer of Pegasus is that the company must provide safe travelling along with economically affordable price of ticket. The customer wants their airline to provide types of facilities like good food, easy check post etc. Apart from these the customer also expects services that would be time saving without trouble and solving their grievances as earlier as possible. Demand: What the customer demands from Pegasus is low cost of travelling, safe journey and effective services. In order to serve their customer Pegasus provides certain services like E-tickets, communication via internet like messaging or mailing. Differentiating the needs wants and demands The needs are what the company must provide, the want is what the customer wants and the company should think of it, and the customer demand is what the company should look after. What customer wants are facilities from Pegasus even without travelling in it. What customer demands and need is the minimum service that Pegasus provides (Shaw, 2007). Safe journey is not only what customer wants but they also need to have a safe journey. The implication of need wants and demands for Pegasus practices. Facets of Pegasus product Pegasus is the first Airline of Turkey that was of low cost. They have credit card that reduces their insurance rates. Apart from that they provide Electronic Ticket policy which gives information via text message and email in order to make communication with customers effective. They provide facility similar to the procedure followed by other flights. Here the customer gets relatively low price cost for the tickets if they book as early as 60 days before travelling. They offer Cards for credit loyalty that help the customers to decreases the insurance rates (Pegasus.co.uk, 2015). Amenities such as Hotel partners, parking facility, discounts offers, in plane bulletin, etc are also provided. Their main aim is to provide efficient hospitality with their potential customer crew. They try to maintain relationship in Social networking sites in order to remain in touch with their customer for efficient CRM and increasing customer loyalty. Pegasus provides all kinds of supplementary, like an operation of one class interior configuration where the customer can pay small premium price. 10% discount to passengers of International flights. It has Pegasus Flying caf where a various range of refreshments are available. 5 marketing management concept applied in Pegasus Production Concept: This is one of the earliest forms of notion in business marketing .This perception is based on the fact that customers prefer only those products which are economical in price and are available widely. This type of concept is thriving in almost in every developing country, where the prime concern for customers lies in acquiring more form the product than in its features. Pegasus has a yield management strategy for pricing of tickets, where those who books the flight 60 days before they receives savings (Glowed Smyczek, 2011). Product Concept: According to this concept the customers favor simply those services and products which present the increased quality, effectual performance or possess innovative features. Like the system of Pegasus electronic policy is well appreciated by the customers. This can be considered as one of the quality of Pegasus Airlines. The Selling Concept: The selling concept of marketing is based on the reality that the businesses and the customers, if left unaided, will typically not purchase sufficient amount of the products.The company should therefore carry out an adamant promotional and selling strategy. The Supplementary provided by Pegasus along with their travelling service proves to be efficient strategy to attract more customers. The Marketing Concept: The marketing concept is more effectual in the communication, deliverance and creation of standards to its target customers and in the success of managerial objectives which also helps to have competitive advantage over others. The Marketing Concept focuses mainly on the requirements of the customers; Pegasus is one such company who are truly customer focused and loves their customers. They have provided various facilities for their customers. The Societal Marketing Concept: The concept of societal marketing is that the role of the business group is to decide the wants and necessities, preferences and tastes of the target market. Pegasus has partnership with hotels and they also provide parking facilities to their customers, this idea was initiated after conducting various surveys and getting customer feedback. Value created by Pegasus for its customers The value created by Pegasus for its customers is that they promote well being of all. They provide integrity in their service, q good quality of their products and services, on time delivery valuing the time of their customers and provide a safe communication (Pegasus.net.au, 2015). The Success of customer relationship in Pegasus: Pegasus is likely to continue being successful in building a good customer relationship because Pegasus service and product is totally customer oriented. They provide service and products according to customers needs, wants and demand. Because it ensures successful service, engages creative communication policies and uses efficient management techniques (Customer Relationship Management, 2011). Analyzing the buyer decision process of a traditional Porche customer A: the general 5 steps in buyers decision making are (Pride and Ferrell, n.d.): Recognizing the need Searching for information Evaluation of alternative products Decision to purchase The post- purchase behavior. According to the above process of decision making of customers, the first three stages are considered when a customer faces a complex or new situation of purchasing (Otnes and Tuncay-Zayer, 2012). But Porche is already a known and reputed product among its customers. Due to this reason customers skip the first three stages they decide to purchase form Porche followed by the next stage of post purchase behavior. Contrast between traditional Porche customer process with decision process of Cayenne or a Panamera customer. The basic difference between a Porche model and Cayenne is that Cayenne is a crossover mid-sized model which has 5doors and 5 seats utility sports vehicle where Panamera is luxury car of full sized which has fastback 5 doors (Porsche AG - Dr. Ing. h.c. F. Porsche AG, 2015). These differences makes the decision making process of marketing different. In that case the first three steps are applied. Both the customers of the companies have the same need recognition but at the second step, they already know about the product. In third steps the customers prefer new models over old. Porche is one and only automobile which is highly distinctive. Finally the fourth step is followed by customers of both the companies (Taneja, 2010). Concept that explained why Porche sold so many low priced models in 1970s and 1980s In order to Change the buyers decision making process Porche had differentiated their products. The process of adoption defines the achievement of Porche for its high scale within a certain time.teh adoption process starts with first hearing about the product till final adoption. At first the consumers becomes well aware of the models then they learn about its new features. (Hall-Geisler, 2015) Thirdly they assume about the worth of trying the product and fourthly they take a trial. After trying the products the consumers adopts the models, which ultimately results in good sales for the models. How positive and negative attitude towards a Porche develop and how can they change the consumer attitude towards the brand: In Porche the negative attitudes are the production image becoming numerous but not niche, and the higher price availing certain people to buy (Hill and Jones, n.d.). The Positive attitudes are the separation of upper and lower class for the Upper middle class section and to maximize the utility satisfaction and create exclusivity. Porche manages to keep both positive and negative attitudes in balance and emphasizes over the image of high performance due to its known exclusive worldwide brand name and feature. Role of Porche brand play in self-concept of its buyer If the customers of the cars are divided into two groups then there are the Upper class people who belongs to high income group and high social status and the other group will be people with low income and from lower social status. Since the beginning of production of exclusive cars, Porches target customers had been the upper class. If the prices do Porche were affordable to everyone then it would have destroyed the high social status of the brand which can be considered as negative attitude of the upper class (Leffingwell, 2011). Instead of doing that Porche aims for a very narrow section of people who are financially successful as due to high quality the price is high. Without any argument or criticism Porche creates a brand of uniqueness and exclusivity and elevate their buyer under their own class category. The meaning of John Lewis Brand to its consumers The John Lewis brand means as one stop that gives almost every type of product that a customer is looking for. It also means that the quality of the products of John Lewis is distinguished for their customers. They claim that their customers are well acquainted with the fact John Lewis doesnt compromises with the quality of their product (Cook, 2015). The service quality is also a remarkable feature of John Lewis as the customers are attracted with it song held promise that assures never knowingly undersold by rivals. This is due to the ownership structure in John Lewis (JLP Careers, 2015). The brand strength for the company moving forward in tough economic conditions This brand is strength during tough economic conditions of the high street as because the customers are loyal to its quality and product availability and services (Themarketer.co.uk, 2015). That is why in the first half of recession the company was able to hold the loyalty of its customers. What is John Lewis is actually selling and what the loyal customers are buying What John Lewis is actually selling is their unusual ownership structure. Even the outsiders agree that the structure of the organization had played a major role to it success. The ownership also provides a strong and effective customer service (Knowledge, 2015). The Service is the core product that provides after sale service and good customer service where they are known for being the best advisor to their customer. The Actual product is the availability of various ranges of product at one stop and the augmented products are the warranty of their product (Blythe, n.d.). Recommendations for the managing directors for future of John Lewis Partnership John Lewis requires expanding their business in global forum which would generate higher revenue for its sales. This can be achieved with partnerships with known brands. John Lewis needs to bring their brand closer to their customers. They need to have better partnership with brands but then there is a fear of disagreements. Thus it would be better for John Lewis to go for companies that would support for a long run. Presently with its idea for expanding their business in Europe, Victoria Gate seems to be a better place for its expansion. The element of successful service model of John Lewis and public sector applications The Lewis model can be very much applicable for the public sector employees (Baxendaleownership.co.uk, 2015).The Lewis business model provides to its employees a part ownership to its company, a share of its annual profits. The department of British Government has become an emblem of new capitalism according to the politicians. The Staffs of John Lewis gave an effective lesson to the police of the British Government in order to be more considerate and professional while dealing with crime witnesses and victims. It is difficult to establish the John Lewis model in public sector but it is not impossible (Cave, 2014). If a hospital can be like John Lewis Shop Following the Lewis model hospitals can be like a John Lewis shop but there are certain limitations. The shares can be distributes to the employees of a hospital but that is not because the employees should have the thought of becoming affluent. The sole purpose for shares being distributed to the employees of a hospital should be to have control over the organizations. The Lewis model is an initiative for employee engagement. Thus such kind of employee engagement is very much required for hospitality sectors which majorly depend on Service. If the service is considered then service provided in John Lewis shop and in a hospital differs. The services provided but John Lewis is not a compulsory part for the customers whereas the service in a hospital is a compulsory part. The customer of a hospital needs a good quality of service for his survival and good health. If a hospital follows the John Lewis shop style structure then it might turn out to be difficult for a hospital to survive. The barriers for a hospital to be like John Lewis Shop: Generally in hospital the profit earned is not used for benefit of the shareholder but for investing in the business. The profit dividend is not shared among its shareholders (North, 2014). There are systems of providing incentives and bonus which is considered sufficient for employee motivation. In john Lewis, 69,000 staff owns John Lewis, Green Bee and Waitrose (nibusinessinfo.co.uk, 2015). Providing ownership to the staff of a hospital would result in low generation of fund. It is because the staff would receive dividends as a part of their profit or share but they would not easily invest for the organization. Case IV TESCO Cohens price motto and the Big Price Drop: Cohens intention of Pile them high and sell them cheap is a strategy of Selling products is offers like Buy One get One free etc. what the Big Price drop campaign assured its customers a price cut over 3000 essential products across their stores making the consumer shopping cost more cheaper. This was one of the promotional strategy of TESCO that had brought over 500 million Pound in their fund. Cohens motto was successful with the big price drop as it also followed the strategy of pile them up and sell them high. Pricing at the food market and position its offers and customers willingness to pay different prices Tesco understood that the consumers are more attracted to low price availabilities and for that they started introducing various schemes like free offers on essential items then offering other types of accessibilities etc. It was clear that Tesco wanted to recycle wastage but then after being criticized they changed the offers from buy one get one free to buy one get one free for the next week. In providing additional offers TESCO found that typical consumers goes from supermarket to supermarket looking for the best deals, so what TESCO reduced gross costs for their consumers in supermarket. Advantages of Tescos Club Cards in Price Strategy: The Club card system is a kind of loyalty card where points are earned after continuous purchase of items from Tesco. Using the services the customer earns one single point for every 1 Euro. The card holders can also get extra points on special offers (Loyaltysquare.com, 2015). These Club cards help the manager in developing pricing strategies like: They help in the day to day management of the product range New product development Helps in understanding the need of the customers It also helps in setting prices in various target groups. The club cards help the managers to understand the general tendency of expenditure of the customers. This means they can estimate the average money spend by their customer for their products. This helps them to set their product prices which come under the budget of their customers. Since 1919 which major pricing strategies have TESCO demonstrated evidence of adopting? Since 1919, the biggest successful pricing strategy had been the Club card. It is so because not only it created a loyalty among its customers but it also helped the managers to find the customers need and understanding their wants. Tesco had been one of the foremost companies to introduce club card system. It started with the investigation of potential loyalty of the customers of Tesco. The scheme was designed and launched in 1990 which finally made a big impact to its customer. This was the most effective price strategy of Tesco since 1919. Cliona Lynch prediction on Tesco: When Tesco introduced a price strategy the big price drop, it introduces a 5 off with a 40 voucher where the tagline suggested that it is a way of showing gratification to their customers. Their competitors criticized this strategy as a short term attention-grabber. To this concept Cliona Lynch an analyst of retail stated that Tesco will focus on Quality and variety (Sarbah Sarbah, 2010). This is because the pricing strategies are no more competitive and innovative to compete in the market. No recent strategies have brought enough change in the sales and revenue pattern. So now for Tesco improving their variety of product range and quality should be prime target. The role of Price deals in future promotional strategies for Tesco: Price deals had always played a big role for promotional strategies for any retail market. The retail market has to survive with changes in the market and cut-throat competition with its competitors. The retailers had to find out daily promotional strategies in order to compete. Price deal is the most effective promotional strategies. Tesco definitely needs innovative strategies but the price deals should also run parallel. A number of multinational retail and grocery are growing and thus the survival of Tesco would not only lie to its customers loyalty but also how far Tesco can move to create attractive price deals for its customer (Lambard, 2014). References Baxendaleownership.co.uk, (2015).Public sector employee ownership | Baxendale Ownership (formerly Baxi Partnership). [online] Available at: https://www.baxendaleownership.co.uk/why-employee-ownership/public-sector-employee-ownership/ [Accessed 3 Mar. 2015]. Blythe, J. (n.d.).CIM Coursebook 08/09 Marketing Essentials. Taylor Francis. Cave, A. (2014).Could the John Lewis model work in any industry? - Telegraph. [online] Telegraph.co.uk. Available at: https://www.telegraph.co.uk/finance/festival-of-business/11229674/Could-the-John-Lewis-model-work-in-any-industry.html [Accessed 4 Mar. 2015]. Cook, S. (2015).Customer Care Excellence: How to Create an Effective Customer Focus. 6th ed. Kogan Page, p.288 pages. Customer Relationship Management. 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Tuesday, December 3, 2019
MADAME BOVARY ------------- The story starts as we see Charles Bovary entering a new school in the town of Rouen in France. People laugh at him because he isn't sure what to do and how to act. He is the son of a doting mother and a very strict father. Charles isn't sure what to do with his life and therefore does as his mother advices him; to go to medical school. He fails at first because he didn't work for it in class, but the second time he does and he passes the exam and becomes a doctor in the town of Tostes. He is well liked in town because people see him as a hard working man. Because he is still single and his mother thinks he shouldn't be, she arranges a marriage only for the money with an ungly widow, Heloise Dubuc. One day Charles is called to a farm because someone has broken his leg. On the farm he meets Emma Rouault, the daughter of the farm owner. He likes her very much and keeps coming back to her father to check up on his leg, even after his leg has fully healed. They get on very well and they dicide to get married, even with protest of his former wife which dies soon after because of a stroke. They arrange a huge wedding and loads of people are invited to it. They party on for days and days and there's food enough for a whole army. Because his practice isn't where the farmer lives, they return to Tostes. And this is where are the misery starts for Emma. When Charles is out in the country for house visits, Emma just sits at home doing nothing. All she does is read, watch the rain and she used to play the piano, but quit because she feels that nobody listened to her anyway. She hoped to get the love from her husband in the same way that the main characters in the novels she read get love, but that doesn't happen. She is bored to death. She is starting to get irritated by Charles' way of living and the way he behaves sometimes. One day they go to a party of the maquis and there she meets the life that she wants to live. She doesn't want Charles to dance because she feels that it would embarras her and instead dances the night away with a Viscount and meets all the rich. When they return back home, she becomes even more miserable because she misses all those things now. Charles notices this and talks with another doctor and together they conclude that a change of scenery might be good for her and they decide to move to Yonville. At the time that they move, Emma discovers that she is pregnant. In Yonville, life isn't that much different from the life she'd lived before, but now she meets someone who is interested in the same things as she is; Leon Dupuis, a clerk. Emma is now close to giving birth to a baby and she is hoping that it's going to be a boy so that he can be strong and free, but her hopes are lost when it turns out that it is a boy; Berthe. As time passes, Emma continues her life and finds out that she is in love with Leon, but they don't start any relationship. Eventually, Leon moves to Paris to study there and Emma is again left in misery. Rodolphe meets Emma and she really is attracted to her, but in a sexual way; he thinks that Emma is beautiful. He manages to talk Emma into seducing her and it works. Emma starts to get more and more interested in Rodolphe and they start spending more and more time togeter, for example, they go to the agricultural show together. Emma starts meeting him in secret and he even comes to their house where they make love. Rodolphe decides that to keep the love going, he should leave for a few weeks and that's what he does. And it seems to work, because after six weeks, Emma can't wait to see him again. One day when Emma decides to go back to Rodolphe, she passes passed by Bines, who knew that she had nothing to look for over that side of town because Rodolphe's house was the last one there he knew that she wasn't supposed to be there,